Over the past year, many business leaders continually ask: How do I put on these events that were so critical to employees and customers? Between costs, complicated logistics and changing norms of the post-covid world, what do I do to ensure their success?

In considering virtual events, there can be even more stress. How can you get good quality video, make sure the event succeeds and avoid an embarrassing failure?!

That sounds overwhelming with lots of opportunity for risk!

It doesn’t have to be that way.

Live stream events are the way of today and tomorrow. This once unique platform for sharing media accelerated as a popular method of communication for the world going remote for 2020 and into 2021.

While sometimes for personal use, the benefits of live stream events for business are substantial – and accelerating rapidly. These events include live auctions, trainings, webinars, product launches, virtual conferences, and many more ways to connect with your team and your customers.

Have you thought about a live stream event for your business? Read on…

What is a Livestream Event?

A live stream event is simply a broadcasting and simultaneous recording of media. This can be used for events with unlimited amounts of people, to simple broadcasts between users. There are several live streaming platforms, many of which you may have previously heard of.

Some of the top platforms to create the stream include:

  • V Mix
  • Streamyard
  • U stream
  • any other software based platform.

Some of the top destinations for people to watch the stream include:

  • Youtube
  • Facebook
  • Vimeo
  • Twitch

While many live streams on some of these platforms are informal or more for entertainment purposes, there are several applications of live stream events to benefit your business.

How to Do a Livestream Event

Just like any new marketing project or directive, the first place to start when planning a live stream event is to determine what the purpose is for your business. Will you host a virtual training conference for your employees to take classes, learn a new process, and perhaps stay engaged across locations? Do you want to host a product launch providing your customers with a modern, engaging shopping experience they can take part in from anywhere?

Once you have determined the purpose of your event, you will know the audience and required media as well. A recent live stream event at our location, UMSL was able to successfully launch their accelerator events virtually. Read the case study here.

How a Livestream event Could Benefit Your Business

An event done in this way could make an impact on the bottom line of your business. These virtual events go beyond a trendy way to share media in a virtual world.

A Livestream event could benefit your business in the following ways:

  • Increase the reach of your business to your audience
  • Provide a new platform for your customers to buy from you
  • Stronger connections to customers to increase the lifetime value
  • Building company culture to improve employee retention
  • Simplified implementation of new processes and directives to provide continuing education options for your employees
  • Improving accessibility of content to customers and employees who otherwise would be unable

The necessity for virtual in 2020 accelerated the popularity of live stream events, and they are here to stay. Are you ready to see if a live stream video makes sense for your business? Get in touch! We can help you brainstorm and find the perfect fit for your business.

Want to learn more? Get in touch!

Have an idea for a live stream event, on-location demonstration, or instructional video that will enhance your company’s brand and drive new business? Email rob@outreachstudios or call 314-249-6823 Reach out to Outreach Studios today and we can get started on creating some magic!