MarCom or Marketing Communication is all the ways in which a company communicates its message. What better way to share your brand than with video? As a medium, video provides the ability to communicate most effectively with audio and visual cues. A well-made video shows your brand message in the best light possible. Here are some examples of types of MarCom videos to drive revenue for your business.

Promotional Videos

Your company has a unique brand story or origin story. The about page on a website shares useful information, however, a promotional video can help your business stand apart from the competition. Other examples of promotional videos include:
  • Company Story / About Us
  • Brand Video
  • Q & A / FAQ
  • Behind the Scenes
  • Testimonial Videos
A professional video sharing your story, answering questions, and provide testimonials will help get your company in front of your target audience. With our multiple studios, alongside high-quality teams and equipment that will also travel to you, the possibilities are endless.

Safety, Training, and HR

Anyone knows that hiring the right people can be a challenge. Recruitment videos are a great tool for getting people in the door. But the benefits of video don’t stop there. Safety, training, and HR videos can be a great way to train new hires about company culture and policy setting them up to be successful in their position at your organization.
Additionally, safety training Marcom videos are an incredibly important and popular option. For many industries, safety training is an essential part of the business, and a well-made video can ensure the message is clearly communicated to keep your teams safe. This can help reduce costs and downtime from accidents or injuries that may occur without proper safety training.

How To Videos

Communicating new policies, procedures, and processes constantly across a larger organization presents unique challenges that video provides a solution for. A professionally made video that shows, for example, how to use a new product or software that has been installed could accelerate the adoption time of this new process and reduce implementation costs.
Additionally, a how to video creates the opportunity for an interactive experience to enhance company culture and drive the mission and values home. This can help with onboarding new employees, reduce employee turnover rates, and lead to a happier, more productive workforce. Additionally, a video provides a consistent experience across geographical areas for alignment on how processes are performed providing a similar experience for customers across locations. Furthermore, a how to video can be a part of inbound client strategy, how to use a new type of drill or software, or an update for more efficient packaging. The possibilities are virtually limitless!
Additionally, a how to video creates the opportunity for an interactive experience to enhance company culture and drive the mission and values home. This can help with onboarding new employees, reduce employee turnover rates, and lead to a happier, more productive workforce. Additionally, a video provides a consistent experience across geographical areas for alignment on how processes are performed providing a similar experience for customers across locations. Furthermore, a how to video can be a part of inbound client strategy, how to use a new type of drill or software, or an update for more efficient packaging. The possibilities are virtually limitless!

Product Demonstration

As an external extension of how-to videos, product demonstration videos provide many benefits that could make an impact on the bottom line of your business. The key benefits of well-made product demonstration videos include:
  • Highlights of key benefits and features
  • Ease of use for customers
  • Stronger connections to customers and their use of the product
  • Demonstrations of how the product could benefit the customer
Good quality product demonstration videos not only highlight the product features but create a higher quality customer that is more likely to use and enjoy the product for a longer time, buy future products, increase lifetime value, and improve customer satisfaction. Here at Outreach Studios, we continually shoot and edit MarCom videos for a myriad of purposes and uses, including all variations of the examples above. Our high-quality gear can be used in one of our studios or brought on-location to you. Our professional team also provides video editing services to ensure a high-quality product.

Want to learn more? Get in touch!

Have an idea for a live stream event, on-location demonstration, or instructional video that will enhance your company’s brand and drive new business? Email rob@outreachstudios or call 314-249-6823 Reach out to Outreach Studios today and we can get started on creating some magic!