Trade and Industry Associations Video

Grow your membership, attendance, and impact with video that gets results.

Tailor-made video storytelling designed to engage members, attract sponsors, and amplify your advocacy—all with trackable ROI.

Your Association Isn’t Growing Fast Enough

Declining member engagement and participation

Trouble attracting new, qualified members or sponsors

Limited public awareness of your mission or industry influence

Low turnout at conferences and events

In today’s busy digital world, standing out is tough – associations face unique challenges and video is a powerful way to solve them:

Strengthen Sponsor & Member Loyalty

Reinforce your value through consistent, professional content that showcases member success stories, advocacy wins, and event energy.

Create New Interest From Old Channels

Transform your existing email lists and social media followers into active, engaged members and stakeholders with scroll-stopping video.

Gain Clarity, Control & Confidence

Measure what’s working and what isn’t. Use data-backed content strategies to justify your marketing spend—and optimize as you go.

Associations Achieving Success Through Our Expertise

Join top groups that use our expertise to strengthen their message and see real growth.

Outreach Studios Has You Covered

We understand the pressure you’re under to stay relevant, grow membership, and show results to your board. The most powerful way to do that? Emotionally driven, purpose-built video content.

At Outreach Studios, we combine industry insight with video strategy to deliver content that informs, inspires, and converts—whether you’re boosting event attendance, advocating for change, or proving your association’s value to a new generation of members.

Benefits of Video for Associations
  • Boost member engagement and participation
  • Strengthen advocacy and industry influence
  • Increase visibility and relevance
  • Deliver high-impact education and training

Okay, So How does this work?

1. Book a Strategy Session

This is where we become subject matter experts on your business.  From there, We will create a custom plan to help you achieve your goals.

2. We get to work for you

Let’s get started. We’ll create Content and put it into action.

3. Get results

Now that the content has been live for a while, We can start learning from the data. Here is where we optimize and iterate until every piece of your campaign is the best it can be.

What do Our Clients Say About us?

{

“Outreach was incredible!”

The Saint Louis Crisis Nursery worked with Outreach Studios on two events that had to go virtual because of the pandemic, and Outreach was incredible! The sets were beautiful, and the final product was all we hoped for and more, and the cost was very reasonable!

Before working at Crisis Nursery, I worked for 30 years in a local TV station’s engineering department, so I am familiar with how productions are supposed to be done. Rob and the Outreach Studio crew did it right, for sure! Very professional, hardworking, creative, and flexible. We will use them again without hesitation.”

5
Jane Beckman
Communications Director,
Saint Louis Crisis Nursery
{

“Outreach Studios is a no-brainer call”

Outreach Studios is a turnkey solution when it comes to all my video projects. I’ve hired them on multiple projects, as the combination of experience and technical know-how has always been a win/win for my company and my clients. The owner (Rob Glessner) himself has decades of broadcast experience and will make you, and your client, comfortable and ready for the unpredictable but energizing engagement of live video. As more and more companies move their in-person events online, Outreach Studios is a no-brainer call. Best of all, Rob comes pre-loaded with all of those ‘soft skills’ and the ability to finesse even under pressure. Outreach is my go-to and should be yours as well. The facility is state of the art and so is the service.

5
Jeremy Corray
VP Digital Entertainment,
Coolfire Studios
{

“Provided Creative Services”

They created many videos used for Cisco’s  annual internal sales conferences. The team provided creative services from concept, scripting, production, post-production, and delivery of the final products, which included video and graphic assets.”

5
Jeremy Foster
Senior Director, Global Sales
Cisco
{

“Better Than I dreamed”

Thanks so much for the phenomenal job your team did for us when you produced our Airborne Jumpmaster video. The multi-camera setup, lighting, and production coaching created a great video that tells the story better than I could have dreamed. The team was very professional, user friendly, and extremely responsive to my requests from pre-production through post-production. I will definitely call on you guys for my next video project.”

5
John M. Till
Colonel
US ARMY
{

“Understand Our Mission”

Outreach Studios takes the time to understand their clients and what they’re trying to accomplish. Rob and his team know the impact we’re making on children and families in St. Louis, which makes a real difference in how they tell our story. I’ve worked with other studios, but none understand our mission like Rob does, making it a heavy lift for anyone else to reach their level of support and insight.”

5
Pete Cerrone
Executive Director
TTEF

Our Most Recent Insights

The Scriptwriting Process: From Vision to Impact

The Scriptwriting Process: From Vision to Impact

Every great video starts with a script. It’s the blueprint that shapes the message, guides the visuals, and determines how the story unfolds. Without a well-structured script, even the most visually striking video can feel scattered or ineffective. Scriptwriting is...

FAQ

1. Do you understand how associations work?

Yes. We’ve worked with national associations, local trade groups, and professional membership orgs. We know how to help you grow.

2. What kind of results can we expect?

Our clients consistently see increased event attendance, stronger member retention, and higher engagement from sponsors and stakeholders.

3. What if we already have an internal marketing team?

That’s great.  We don’t step on toes.  We focus specifically on video marketing. We can tap you’re your internal marketing team if needed but, this will also allow them to focus on all of the other important things they are doing for your business.

4. Video hasn’t worked in the past?

Video is one of the most powerful tools for engagement, but its success relies on clear goals, a well-defined audience, and a tailored strategy.  A common problem we find is that companies are sending the wrong content to the wrong audience.

5. Won’t something like this be expensive?

It’s definitely not cheap however, we won’t take on a project if we can’t show a return.  The whole point of investing into these initiatives is for them to make you money, not take your money.

6. Aren’t agencies better for this type of work?

We are more flexible than a large agency about our offerings and pricing.  Agencies also have high overhead costs that are reflected in their pricing.

7. My nephew can do this for free?

You pay for quality and expertise.  Somebody may have a nice camera and laptop with editing software but, are they going to get you the results you need.

8. How can your videos help us build trust with our prospects?

Our approach focuses on creating authentic, informative, and engaging content. By highlighting real testimonials, educational content, or behind-the-scenes looks at your association’s culture, we help humanize your organization. We emphasize transparency, straightforward messaging, and visual storytelling to reinforce trust, which is crucial for prospects making significant financial decisions.

9. This sounds like it takes a long time? When do we start seeing results?

The timeline varies depending on the complexity of the project. For example:

  • A straightforward testimonial video might take about 2-3 weeks.
  • An animated explainer video or a full brand story video can take 4-6 weeks.
  • We’ll work closely with your team to accommodate tight deadlines if needed and ensure we meet your target dates without compromising quality.

10. We’re a nonprofit association—will this be affordable?

 We offer scalable options that deliver real value and can fit a range of budgets.

You Know What You’re Trying to Build. We’ll Help You Show It.