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Video for Knowledge Transfer: How HR Departments Can Utilize Video to Best Share Information

by | Jul 14, 2021 | Services | 0 comments

Of the many responsibilities of HR departments, in the interest of high priority initiatives, many neglect the need for knowledge transfer throughout the organization. For larger organizations, particularly with multiple locations and increasing numbers of a virtual workforce, the importance of intentional knowledge transfer is greater, but so are the challenges.

How does the information get recorded, shared, and transferred in a useful way that develops understanding? Who is responsible for managing this? What happens to the information and materials after recording or initial transfer?

One possible solution is one on one mentoring, but that is time intensive and there are knowledge leaks or gaps that occur from person to person. Employees could take notes, process diagrams created for new team members to read, but how soon does this become “death by powerpoint?”

A simple solution: Video for Knowledge transfer.

Read on…

What is Knowledge Transfer?

To understand the importance of this process and how video provides a good solution, let’s start with an understanding of knowledge sharing. Knowledge sharing is the recording, storing, and sharing of key company information from employees to employees within the organization. These transfers most commonly associate with people leaving and training new hires, but provide further relevance as employees transfer roles within the organization. Because of this, the HR department tends to hold the responsibility of the knowledge transfer process. With new technologies, larger organizations and remote workers, traditional exit interviews just aren’t going to cut it any more. Furthermore, when it comes to tactical knowledge of key employees proper management of this information becomes critical to maintaining the growth and success of the business.

Benefits of Knowledge Transfer

An obvious purpose to knowledge transfer is to record key information from key employees before they exit the business. However, the benefits of an intentional knowledge transfer plan extend beyond that. These include:
  • Share information company wide
  • Quickly share information between departments
  • Employees more likely to engage to help each other
  • Improved interdepartmental collaboration
  • Individualized understanding of goals and motivations
  • Securing a database of company knowledge
  • Training new hires or interns
  • Stabilizing processes as people transition in and out of roles
Even companies with limited resources can benefit, and technology can help.

How to Utilize Video for Knowledge Transfer

Video could be the most efficient way to implement knowledge transfer in your organization. And no, this isn’t just recording hours and information dump to have others watch. Build a step-by-step plan that starts with:

  1. Identify the what information needs to be shared
  2. Prioritize this list
  3. Determine who has this knowledge
  4. Record this knowledge

Working with a professional studio will focus on recording key pieces of information and editing them into engaging videos people will actually watch and learn from. Additionally, an experienced crew can help with outline scripts, organize the shoot, and create a fun experience employees will enjoy being a part of.

The final product of a professional, edited video naturally simplifies storage, sharing, and collecting of company information for a database.

Curious to see how videos for knowledge transfer are a good fit for your business? Get in touch! We can help you brainstorm and find the perfect fit for your business.

Want to learn more? Get in touch!

Have an idea for a live stream event, on-location demonstration, or instructional video that will enhance your company’s brand and drive new business? Email rob@outreachstudios or call 314-249-6823. Reach out to Outreach Studios today and we can get started on creating some magic!

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